Dressing for success comes easy for some, while for others less adept to fashion a utilitarian appeal is all they can pull off. For fashion-challenged men, planning their date outfit or boardroom ensembles is a serious undertaking. Imagine what they would give to find simple inspiration and easy to mix-match pieces that take their appeal a notch higher without breaking the bank or causing massive coronary attack.
The Philippines over the years has seen the entry of foreign apparel labels and the growth of home-grown brands that over the years have changed and diversified not only their manufacturing process but their design philosophy to compete side by side these “imported” brands. The Philippine industry changed and so did the taste and demand of the Filipino consumer. The growth of the Internet and its mass accessibility has also changed local buying habits and attitude towards consumerism.
Let’s take men’s fashion in particular. Years back, the idea of a standalone men’s store was remote or even rare, and there were only a handful of brands that cater to men’s fashion. Today, the choice for brands and styles are endless and avenues to shop for men’s clothing have exponentially grown. Men’s fashion business is an industry on its own.
To compete in this multi-brand fashion industry, only brands that have kept their customers’ shifting needs and remained committed to a conscious approach to clothing remained stable and kept loyal customers coming back to their shops. One of these labels who have shaped the fashion consciousness of Filipino men on the corporate and social street is GQ International, a male clothing line dedicated to producing quality products. A decade back, GQ International opened its business and sold their first set of luxuriously designed apparel using superb materials crafted by seasoned and skilled tailors and clothes makers.
It’s quite notable that after 10 years, GQ International continues to design and produce clothes that provide unlimited quality for its loyal and new customers. Their clothing lines create appeal among men with discriminating fashion sense because they make dressing-up savoir-faire that helps build their confidence and expand their wardrobe selection.
Men have a natural aversion to shopping but over the years it has become a weekend experience. At GQ International, even if you have nothing to buy, it's easy to spend time perusing the fabrics and ample collection befitting any occasion. You’ll likely leave with something you never knew you wanted or needed.
The company believes that Filipinos’ view and take on fashion have indeed evolved over the years. Men have become active fashion consumers. They have formed their own opinion, examined available merchandise and boldly experiments on new styles, willingly expanding their clothing preference and feeling more at ease wearing new colors and patterns.
And yes, the fashion sensitive men these days have also expanded their choice of brands blending foreign and local garments and accessories to create that distinct fashion identity. Many have expanded their daily and formal clothing choices; coats and ties have become a favorite alternative to the traditional barong.
GQ International recognizes this robust shift in men’s buying habits and has tailored their product offering to suit a new male market while maintaining a practical approach to marketing their products.
GQ International remains family-run to this day and specializes in formal wear, dinner and casual clothing range with a wide selection of dress shirts. The GQ International design presents distinct patterns and colors that appeal to fastidious Filipinos, who consider modern fashion more seriously and as an extension of their personal taste and style.
Each GQ International dress shirt, tie, coat and trousers shows their chic design, fabric creation, and exacting new modern cuts for the complete outfit that brings excellence, comfort and luxury to evoke a feeling of satisfaction to its patron. A GQ International ensemble makes dressing right a natural flair and an inexpensive investment to look good.
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